“Innovation accounting, learning is measurable if you're honest. Honesty is the hard part.”, carried by Petra, Carried

CARRIEDthe line a book left in you

This line is yours now

CarriedNo. N0HHYX

Innovation accounting, learning is measurable if you're honest. Honesty is the hard part.

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The Lean Startup

Eric Ries · 2011

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Carried byPetra27 SEP 2026

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The card travels with your name in the print. Whoever it reaches is one book further along.

What did The Lean Startup leave in you?

Petra carried one line out. There's at least one more in there with your name on it.

Write your line

More lines carried out of The Lean Startup

CarriedNo. UCIUEZ
A startup is a human institution designed to create something new under extreme uncertainty. Definition, corrected.
Carried out of
The Lean Startup
Eric Ries · 2011
not yet underlined
Carried byPriya27 FEB 2026
CarriedNo. AIQNHV
The minimum viable product is not small, it's learning-optimized. My roadmap finally exhaled.
Carried out of
The Lean Startup
Eric Ries · 2011
not yet underlined
Carried byIlan27 MAR 2026
CarriedNo. NJY9XG
Build-measure-learn, but start with learn. Reading it backwards fixed my roadmap forwards.
Carried out of
The Lean Startup
Eric Ries · 2011
not yet underlined
Carried byGrace27 APR 2026