Zero to One

Every moment in business happens only once. The next Bill Gates won't build an operating system.

What important truth do very few people agree with you on? The interview question that breaks brunch.

Monopoly is the condition of every successful business. Competition is for losers. Cold, structural, right.

Last mover advantage, it's better to be the last company making something great than the first making something new.

The seven questions every business must answer. I've used it on three jobs and one relationship.

A bad plan is better than no plan. Thiel's counter to lean everything. My spreadsheet agreed.

Secrets: the world still has them, hidden in fields nobody visits. Curiosity is prospecting.

Buggy whips and big data, sales matters as much as product. The nerds' least favorite chapter.

You are not a lottery ticket. Founders aren't luck; they're leverage.

Carried out of it: go from zero to one, not one to n. Copying is a compliment you shouldn't pay.